The reason we call it a stack is because these different technologies need to work together, so they’re sort of stacked one on top of the other. And it ends with the actual execution of the message, the email, let’s say for example that you send out to your customers that’s very, very personalized, and includes different personalization fields that come from that beginning point, from that back end data source that we were talking about. It could be a data warehouse or a CDP that you use to aggregate customer data. This starts from the back end, from where you store your customer data. So, it’s basically all of the different tools and technologies that you use in order to create your marketing. So, what is a marketing technology stack? A marketing technology stack is the layering and interconnections of different technologies that make marketing happen. And a few examples including Optimove of course of how different marketing stacks can look like. And then we’ll talk a little bit about what to take into consideration when building and constructing your marketing stack. We’ll start with a little background on what is a marketing stack, and why is it important. What we’re going to talk about today is marketing stacks of course.
STACK MARKET HOW TO
And as part of my job I work with customers day-to-day on mapping out, what is the best way to fit Optimove into their existing marketing stack or how to build their marketing stack with Optimum accordingly. This role is commonly known as pre-sale engineer or solutions architect. I lead the solutions engineering activities in Optimove. I help onboard our customers on to our platform, and with an emphasis on the different integrations of the different tools into Optimove core. I’m Asaf Stein, and I’m a technical project manager in Optimove. – Thanks for coming to our presentation, it’s about stack architecture and how to build a customer marketing stack.
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